After 27 years, Nike and Tiger Woods have decided to part, with both parties confirming via Instagram on January 8th. Nike’s post read, “Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful.”

For almost three decades with the brand, Woods has been seen as the face of Nike Golf. Throughout the golf great’s 30 years with the brand, Woods earned an estimated $500 million through his Nike partnership, as reported by the Guardian. After parting ways with the face of its golf brand, Nike seems to be continuing its pullback from golf; in 2016, it discontinued equipment lines and stuck almost exclusively to apparel. During that time, Woods continued to dress in Nike clothing and footwear, but switched to Bridgestone golfballs and TaylorMade clubs.

When the rumor of Woods leaving the iconic “Swoosh” behind was swirling, Woods was asked for clarity during the PNC Championship in mid-December. “I’m still wearing their product,” he commented, but declined to have any further comment.

Speculation of the 15-time major winner starting his own apparel line with TaylorMade has begun to gain ground as well. This comes after TaylorMade applied for a trademark for the phrase, “Sunday Red.” This slogan has been a symbol of Woods’s success because he has iconically worn red shirts on Sunday rounds. The trademark application included details of eyewear, phone cases, luggage, purses, wallets, bags, umbrellas, clothing, footwear, and sports equipment.

We’ll see where all this lands, but one thing is undeniable: Tiger Woods made Nike golf.